Fiesta Gets Top Safety Rating – on Four Continents.

Ford is putting a premium on safety in marketing its new Fiesta subcompact.

Ford is touting the Fiesta as the first car in the subcompact segment to earn top crash test ratings in each of the world’s largest auto markets, including the U.S., China and Europe, as well as Australia and New Zealand.

In North America, the 2011 Ford Fiesta also has earned a Top Safety Pick from the Insurance Institute for Highway Safety — the first car in its segment to do so under new test standards.

The maker is betting – like many competitors – that safety has become a major selling point, today, especially in the small car segment.

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