Featured Blog Posts – March 2009 Archive (2)

Washington State Auto Dealers Association



March 5, 2009



Dear Mr. Walen,



I enjoyed reading your comments in the February 11 article of the Kirkland Courier entitled

"Car sellers looking to make a deal".

Your comments about the challenges facing the franchised new car and truck industry in this

period of economic downturns may have helped humanize the issue to the average reader, while

reinforcing the message that this is a great time to buy a… Continue

Strategy to Build Brands, Discount Less Pays off As Automaker Steals Share

By Jean Halliday



Published: March 09, 2009

DETROIT (AdAge.com) -- Suddenly, the wind is at Ford's back.

Maybe it's the rising quality of its cars. Maybe it's the halo surrounding Ford for passing up federal funds being devoured by its Detroit rivals. Or it could simply be Ford's focus on building image in its marketing while others flog incentives. But for whatever reason, America seems to have… Continue